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Privacy Policy – GDPR

The company’s name is: Vesturkantur ehf., ID no. 541008-0630 and is hereinafter referred to as „company“.
The address of the company is: Selhella 9, 221 Hafnarfjörður and is hereinafter referred to as „Address“
The company’s e-mail address is: and is hereinafter referred to as „E-mail address“

Personal data that is processed when you open and use this website. When you create a company account, we ask you to provide your email address and name. You can choose to provide only your first name or a nickname instead of your full name if you wish.


(a) company processes your email address because you use your email address and your password to sign in to your account. The legal ground for processing your email address for this purpose is based on company legitimate interest in protecting the security of your account.

(b) company also processes your email address for the purpose of sending you important information about your company products, apps or account, such as important safety information or material changes to this Privacy Policy. The name you provide is associated with your account profile, and is displayed when you submit comments or other material on a Company website or app. The legal ground for processing your email address and name for these purposes is Company legitimate interest in providing you important safety or other information about your Company products, apps or account or material changes to this Privacy Policy, and in providing you an opportunity to engage with other Company users.

(c) If you provide your opt-in consent to receiving marketing information from Company, Company will also process your email address for the purpose of sending you marketing information about Company products and apps. The legal ground for processing your email address for this purpose is your consent. You may withdraw your consent at any time by changing your preferences in your Company account or through the unsubscribe link at the bottom of our marketing emails. The marketing emails you receive from Company are based on the preferences you provide in your Company account, the locale indicated by your Internet Protocol (IP) address, the types of Company devices you have added to your Company account, and any subscriptions included in your Company account. The legal ground for processing this data for this purpose is Company legitimate interest in reducing the number of marketing emails sent to each particular customer by selecting which customers receive a particular marketing email rather than sending every marketing email to every customer who has consented to receiving marketing emails.

(d) Company also processes your email address to associate it with your Company account when you interact with our customer support representatives. The legal ground for this processing is our legitimate interest in providing quality customer support.

Personal data that is processed when you communicate with Company:

When you interact with our customer support representatives via email, telephone, online or in person, we collect personal data, such as your name, mailing address, phone number, email address and contact preferences; and information about the Company products you own, such as their serial numbers and date of purchase.

To improve customer service, subject to applicable laws, we may also record and review conversations with customer support representatives, and analyze any feedback provided to us through voluntary customer surveys. With your consent, our customer support representatives may sign in to your Company account, if appropriate, to help troubleshoot and resolve your issue.


We use this information to provide you with customer and product support and to monitor the quality and types of customer and product support we provide to our customers. The legal ground for processing this information for these purposes is Company legitimate interests in providing quality product support. The legal ground for signing in to your Company account, if appropriate, to help troubleshoot and resolve your issue is consent, which you may withdraw.

Categories of Recipients of Personal Data

Other service providers:

Company uses cloud services from third parties such as MAILPOET to assist in sending emails. Those services track the activities associated with these emails, such as whether they were opened, whether links in the emails were clicked on, and whether purchases were made following clicks on those links. Company uses this data to analyze the level of engagement with its emails. Company uses third-party service providers to ship purchased products to customers and to help us better understand usage of Company Express and Company websites and apps.

Other disclosures:

We may disclose personal data about you to others: (a) if we have your valid consent to do so; (b) to comply with a valid subpoena, legal order, court order, legal process, or other legal obligation; (c) to enforce any of our terms and conditions or policies; or (d) as necessary to pursue available legal remedies or defend legal claims. We may also transfer your personal data to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Company business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding, provided that any such entity that we transfer personal data to will not be permitted to process your personal data other than as described in this Privacy Policy without providing you notice and, if required by applicable laws, obtaining your consent.

Cookies and Similar Technologies


To help analyze how you and other visitors navigate Company websites, and compile aggregate statistics about site usage and response rates, we, with assistance from third-party analytics service providers, collect certain information when you visit our site. This information includes IP address, geographic location of the device, browser type, browser language, date and time of your request, time(s) of your visit(s), page views and page elements (e.g., links) that you click. We may use cookies, pixel tags, web beacons, clear GIFs or other similar tools on our site or in our email messages to assist us in collecting and analyzing such information. We use this information to provide better, more relevant content on our site, to measure the effectiveness of advertisements, to identify and fix problems, and to improve your overall experience on our site. We may also engage one or more third-party service providers to provide online advertisements on our behalf. They may use a pixel tag or other similar technology to collect information about your visits to sites, and they may use that information to send you targeted advertisements. For more information regarding this practice and to opt-out of such collection and use of this information by our third-party service providers, please see

If you do not want information collected through the use of these technologies, there is a simple procedure in most browsers that allows you to automatically decline many of these technologies, or to be given the choice of declining or accepting them.

If you reside in the European Union or other jurisdiction that requires us to obtain your consent to use cookies on our sites, then you will have an opportunity to manage your cookie preferences on the sites; except that certain cookies are required to enable core site functionality, and you cannot choose to disable those cookies.

Company Mobile Web:

We also collect data from users about their usage of Company Mobile Web. The types of analytical information that are collected include the date and time the app accesses our servers, app version, the location of the device, language setting, what information and files have been downloaded to the app, user behavior (e.g., features used, frequency of use), device state information, device model, hardware and operating system information, and information relating to how the app functions. Company uses this data to improve the quality and functionality of our mobile apps, Company Express; to develop and market products and features that best serve you and other users; and to help identify and fix app stability issues and other usability problems as quickly as possible.

The legal ground for processing this analytical information is our legitimate interest in understanding how our customers interact with our products, apps and websites so we can enhance the user experience and functionality of our products, apps and websites.

Here are examples of third-party providers of analytics and similar services we currently use:


Google: Google Analytics is used to track site statistics and user demographics, interests and behavior on websites. We also use Google Search Console to help understand how our website visitors find our website and to improve our search engine optimization. Find out more information about how this analytics information may be used, how to control the use of your information, and how to opt-out of having your data used by Google Analytics.

Social Networks:

Third-party social networks that provide interactive plug-ins or social networking features (e.g., to allow you to connect to Facebook or Twitter to find friends to add as connections or to “Like” a page) on Company websites or mobile apps, may use cookies or other methods (e.g., web beacons) to gather information regarding your use of our websites and apps. The use of such information by a third party depends on the privacy policy available on that social network’s website, which we encourage you to carefully review. Such third parties may use these cookies or other tracking methods for their own purposes by relating information about your use of our site with any of your Personal Information that they may have. We may also obtain analytics information from social networks that help us measure the effectiveness of our content and advertisements on social networks (e.g., impressions and clicks).


We request individuals under 16 not provide personal data to Company. If we learn that we have collected the personal data from a child under 16, we will take steps to delete the information as soon as possible.

Privacy Policy Updates

We may update this Privacy Policy from time to time as we add new products and apps, as we improve our current offerings and as technologies and laws change. You can determine when this Privacy Policy was last revised by referring to the “Last updated” legend at the top of this page. Any changes will become effective upon our posting of the revised Privacy Policy.

We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. This notice will be provided by email or by posting notice of the changes on the Company websites and apps that link to this Privacy Policy.

Retention of Personal Data

We will retain your personal data as long as your Company account is considered to be active. In addition, see below under “Your Rights” for a description of your right of erasure.

Data Controller and Data Protection Officer

Your personal data collected by Company is controlled by Company , which is located at our address and can also be reached by our E-mail address.

Your Rights

If you reside in the European Union, you have the right under the General Data Protection Regulation to request from Company access to and rectification or erasure of your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, and the right to lodge a complaint with a supervisory authority. If you reside outside of the European Union, you may have similar rights under your local laws.

To request access to or rectification, portability or erasure of your personal data, or to delete your Company account, contact us at our E-mail address.

If you live in the European Union and you wish to exercise your right to restriction of processing or your right to object to processing, contact our Data Protection Officer at our address or by our E-mail address. If you do not live in the European Union but you believe you have a right to restriction of processing or a right to object to processing under your local laws, please contact our E-mail address.